Integrated Retail CRM
XY's Esper CRM is directly integrated into XY's Persano POS software so businesses can track and view all customer and sales data from stores, online and third parties - in a single database in real-time.
Leverage this data to anticipate the future needs of your customers, and keep customers coming back to your stores and website by bringing together customer preferences and sending targeted promotions and email campaigns.
Armed with valuable customer insights, store associates and product specialists use XY’s Esper CRM App to send personalized messages to their key customers and deliver a one-to-one experience that surpasses the expectations of today’s shopper.
The app includes access to customer preferences and order history, follow-up management, call, email and SMS messaging.
XY’s Esper CRM automatically segments your customers by lifecycle stage based on a complete understanding of shopping behavior and interactions, so you can more effectively drive customers toward loyalty.
Imagine building any customer segment instantly, targeting that segment with real-time, personalized email campaigns, then being able to report on it's success - without hassle, in one platform.
Empower associates with access to the omnichannel catalog. With XY Retail’s CRM App, store associates can sell more effectively and sell more by leveraging real-time product information, ratings, reviews, engaging product imagery and video, and social media.
This easy-to-use mobile app includes a sales associate dashboard, omnichannel catalog access, advanced search and inventory information across channels.
Gift cards and stored-value cards are a strategic way to expand your customer base, remind customers to return and increase your incremental sales. Our unique card offering is integrated into your Persano point of sale. It’s easy to set up, and they can be used just like a credit card for in-store and online purchases.
XY’s Esper CRM is a powerful clienteling and relationship selling system designed to enhance customer engagement and augment the customer experience at every step of the customer journey.
Know your customer lifecycle by stage, including count and percent of customers, revenue and average order value, and average days to next purchase. And because each segment is dynamic and real-time, you can automate campaigns that respond to each customer in the moment to maximize conversion.
XY enables effective promotion management which increases customer retention and satisfaction. The software leverages all CRM and sales data from purchases made in-store and online to target email marketing campaigns and personalize promotions based on your customer’s complete purchase history, buying behavior and demographics.
Engaging features such as wish lists, preferences, and a virtual closet, enable you to bank on increased wallet share and improved loyalty.
Make the solution truly your own by enhancing or adding your own capabilities with apps that can be embedded on the platform’s landing page.
This CRM solution was built with the specific needs of brands and retailers in mind, with support for clustering customers around product categories, shopper behaviors, and demographics.
“With the true omni database XY offers, we can now view a customer’s spending habits across the enterprise in one click rather than pulling data from each store separately and spending time putting it together”
Dean Lewis, SVP Sales
The best way to experience XY is to take it for a test drive
We'll set you up in a live testing account with demo data for 10 days
Try features, like add products, returns, shipments, dashboards and more!
Have a question? Email a Specialist or chat online.