Email Marketing and Automated Workflows

1:1 marketing at its finest.

Not your average chimp! XY Gorilla® is a completely integrated marketing platform that lets you design, customize and manage all your brand emails based on preferences, transaction history, behavior, preferences, cross-channel activity and conversations with each and every and all your customers.

Key Benefits

  • Drive conversion with triggered and personalized emails 
  • Maximize reach with omnichannel campaigns
  • Remind shoppers with products in cart
  • Create content and campaigns quickly and easity 
  • Reengage lost or dormant customers

XY's integrated marketing automation tool pulls real-time CRM and sales data, from your XY platform, to segment customer email lists and send personalized emails based on automated workflows. The power behind XY’s marketing automation is its ability to dynamically segment consumers based on their shopping behavior, past purchases, brand preferences and demographics - from every retail channel they visit, including your physical store(s) and website. That way, your consumers will receive emails that are actually meant for them, increasing the chances they will click and convert into a sale.

Email Automated Workflows

Email Management Features

Personalized emails drive first-time and return buyers.

Let XY Gorilla graduate your business from typical email platforms, and make more money with intelligent marketing automation.

  • Data, your new best friend
    XY Gorilla’s® tracking code delivers insights into who your customers are and what they want. With full customer timelines for each person that interacts with your business, Gorilla is finally your single source of truth.
  • Automated Workflows
    Increase customer engagement with workflows that adapt to your customers’ interests and behavior.
  • Content Customization 
    Make your content personal by adjusting it based on what you know about your customers. XY’s email builder makes it easy to customize every detail of your messaging for individual people.
  • Segmentation
    Know your audience by segmenting communication better than ever before. Segment customers by any attribute you can imagine, and you’ll speak to one customer as easily as you will 10,000 or even 1M of them.
  • Custom Conversion Tracking
    Decide what a conversion means to your business, set the value, and watch how Drip helps you get more of them. 
  • Native Reports & Dashboards
    With multiple reports baked into XY Gorilla, you can see all the details you need to make the best decisions for your business.
  • Designed to know your customers at scale.
    XY Gorilla® is the CRM Salesforce didn’t build. Our B2C CRM is built for more sales, not sales teams. Thousands of marketers are getting to know their customers better using our features. They’re graduating from typical email platforms or overhyped marketing automation tools and making more money with Gorilla®
  • Tags, Custom Fields, and Events
    Learn about your subscribers and channel visitors, with XY Gorilla, and track the data any way you like. Apply custom tags, fields, or events to your customers, and we’ll make sense of it all for you.
  • Personalization

    Create personalized marketing campaigns for people, not robots.

    Marketing that’s more human makes everything better. With XY Gorilla, you’ll delight your customers and sell more online, with hyper-relevant content, recommendations, and more.

  • Analytics & Reporting

    Make profitable, data-based decisions—not best-guesses.

    When it comes to selling more online, we know how important it is to see the health of your business as a whole—and then be able to make actionable choices, based on what you know.

  • Exportable Data Sets
    Use your preferred tools to examine data from XY Retail platform, with exportable data sets that work with your ecosystem.
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