Digital Marketing for Brands and Retailers

In addition to providing customized, flexible retail software for brick-and-mortar stores, with advanced, integrated E-Commerce all on a single platform- XY offers extensive ongoing digital marketing services. XY Retail partners with clients long after your website goes live, to provide the tools and marketing services necessary to help increase site visibility, traffic to site and stores and, most importantly, conversions and revenue.

Key Benefits

  • Focus on the core of your business
  • Streamlined and Targeted Strategic Plan 
  • A Diverse, Knowledgeable Staff at Your Service 
  • Increased Customer Feedback and More Leads
  • Keep up with the ever-changing world of digital marketing
  • Integrated Email Automation

    XY’s marketing automation platform pulls CRM and sales data in real-time to dynamically segment consumers based on their shopping behavior, past purchases, brand preferences and demographics. Email campaigns are customized and sent based on automated workflows, ensuring consumers receive emails and promotions actually meant for them, increasing the chances they will click and convert into a sale. XY gives you the tools and marketing analytics to manage and improve your email campaigns.
  • Cart Recovery Programs

    Respond immediately to abandoned shopping carts and recover customers quickly with automated email incentives or other service-recovery options. XY also provides real-time visibility and access into live shopping carts, giving your customer service representatives (CSRs) the ability to instantly correct customer orders and shipping options for an enhanced customer service experience. 
  • E-Commerce SEO Services

    Your Customer Success Manager can arrange for you to meet as often as bi-weekly with one of XY’s SEO Specialists to create and analyze your strategy for your XY E-Commerce site. Using industry-leading SEO analytical tools, our in-house specialists, who are already very familiar with your XY site, are able to immediately make the needed SEO changes and updates directly on your site, as opposed to outsourced services providing only the recommendations for your team to complete.
  • User Experience Optimization Strategy 

    Conversion Rate Optimization is so 2011. 

    At XY Retail, we take a human-centered approach with design principles and psychology of User Experience with the best testing methodologies and tools of CRO. By going beyond understanding your customers at a deeper level—their goals, wants, needs and perceptions, XY UXO team takes a deeper look into the why your users’ clicks, from messaging and site copy to design and UX, and uses that to build substantial, lasting improvements to your experience. Because conversions are about more than statistics — they’re about people.