CUSTOMER STORIES
Personalizing Beauty at Scale with XY Retail
Discover how PUPA elevated customer engagement and accelerated global expansion using XY Retail’s modern platform.
49
stores live across 6 countries (including Slovakia, Romania, Hungary, San Marino)
30%
Loyalty redemptions up
30%
Boost in ROI
Sampling-to-purchase conversion improved by double digits
Modules
POS, Clienteling, Promotions, Loyalty, Reporting (RUBI)
THE CHALLENGES
Fragmented Experiences, Limited Loyalty Impact
As PUPA expanded across Europe, it became clear that its legacy retail systems weren’t keeping pace with the demands of modern consumers. Store experiences lacked personalization, loyalty data wasn’t visible at checkout, and promotions were hard to localize or track.
THE SOLUTIONS
One Platform for Personalization, Loyalty, and Speed
PUPA selected XY Retail to unify store experiences, improve customer engagement, and enable intelligent promotions and sampling strategies. The platform deployed rapidly across six countries with real-time integration between POS, Clienteling, and Loyalty.
Modules Implemented
Go-Live Timeline
Pilot completed in under 4 months; full rollout underway
Industry
Beauty & Cosmetics
THE RESULTS
Stronger Loyalty. Smarter Promotions.
With XY Retail, PUPA empowered its store teams to access real-time customer profiles, recommend the right products, and apply personalized promotions—all from a single interface. Loyalty participation surged, and stores now operate with greater agility and insight.
IMPACT METRICS
30%
increase in loyalty redemptions
at POS
Boost in ROI
Double-digit improvement in sampling-to-purchase conversion
Rapid Rollouts
Streamlined store rollout process with fiscal readiness
Insight-Driven
Better visibility into customer preferences and regional trends
XY Retail helped us bring beauty closer to each customer. Our stores now deliver real-time personalization that feels effortless for our advisors and valuable for our clients.
Director of Retail Operations, PUPA
LOOKING AHEAD
Expanding with Intelligence
PUPA is expanding its reach in new European markets using XY Retail’s platform. Future plans include integrated ecommerce, AI-driven promotions, and deeper use of data to guide merchandising and loyalty strategy.
Customer Stories
Real results from brands using XY
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