XY Connect (ESB)
The Enterprise Service
Bus Built for Retail.
Beyond Integration.
Built for Retail.
XY Connect isn’t just integration middleware—it’s a full-featured ESB embedded in the XY Retail platform.
Retail Integration
is Broken.
XY Connect Fixes It.
Disconnected systems, brittle middleware, and bolt-on ESBs have become the default in retail IT.
Every new tool requires another adapter.Every new channel slows the system down. IT becomes a bottleneck—and innovation stalls.
XY Connect flips the model. It’s not just an ESB. It’s the retail nervous system—embedded into the core of our composable platform. So instead of chasing integration debt, your team can focus on building experiences.
Why It Matters
What is
XY Connect?
XY Connect isn’t just integration middleware—it’s a full-featured ESB embedded in the XY Retail platform. Pre-connected to every module. Designed for real-time.
Key highlights
Native ESB built for retail workflows.
Real-time event streaming and sync.
Supports APIs, webhooks, queues, and flat file ingestion.
Works across cloud, on-prem, and hybrid systems
Retail is integration-heavy by nature—but most ESBs weren’t built with retail complexity in mind. XY Connect changes that. It’s a full-featured, enterprise-grade ESB (Enterprise Service Bus)—designed specifically for omnichannel retail.
Message transformation, routing, orchestration, retry queues, and more—XY Connect handles it all, in real time. And unlike standalone middleware tools like MuleSoft or Boomi, XY Connect is a core component of our composable platform, enabling brands like Golden Goose to seamlessly integrate XY Retail’s POS and platform capabilities with their custom applications. No bolt-ons. No third-party licenses.
No context-switching. Bring the app to the data, not the data to the app. With XY Connect, your retail systems stay in sync, your integrations are visible and manageable, and your team gains control of your retail stack, without the middleware tax.
Everything You Expect from an ESB—Purpose Built for Retail.
XY Connect delivers the full power of an enterprise-grade service bus—message transformation, orchestration, real-time sync—with features tailored to modern retail operations.
Event-Driven
Architecture
Trigger workflows across systems in real time using event streaming. Eliminate batch jobs, reduce lag, and respond to customer actions instantly.
Pre-Built Retail
Connectors
Integrate with ERP, WMS, CRM, Loyalty, Payments, and more—out of the box. All mapped to XY’s abstract data model for consistency across the platform
Smart Message Routing &
Transformation
Route data between systems based on custom logic. Transform payloads between APIs, XML, flat files, and retail-specific schemas without custom code.
Low-Code
Integration UI
Empower IT teams with a visual interface to configure integrations, monitor data flows, and define orchestration logic—without deep engineering overhead.
Real-Time Observability and Retry Queues
Track every message, event, and integration flow. View system health, retry failed messages, and stay in control with full audit trails.
A Common Language
for the Retail Stack.
Behind XY Connect is something powerful—XY’s abstract data model. It’s the unified framework that connects every module, every integration, and every third-party system with a consistent set of definitions.
Why It Matters
Faster Integrations.
Skip the data drama. Pre-built connectors get you live in days—not months.
Simplified Workflows.
All your apps, one shared language. No more sync issues or patchwork fixes.
Future-Proof Design.
Add, replace, or evolve—without tearing everything down.
Real-Time Interoperability.
Every update, instantly reflected across systems. Always in sync. Always on point.
Built for Builders—
for Developers.
XY Connect isn’t just powerful—it’s developer-friendly and retail-ready. From sandbox testing to event debugging, we give your technical teams the tools they need to integrate faster and iterate confidently.
Frequently
asked Questions
What is XY Connect?
It acts as the mid-office integration layer where:
- All systems connect
- All data is normalized
- XY becomes the single source of truth
Unlike bolt-on middleware, XY Connect is not an external tool. It’s the heart of the XY Retail OS and built from the ground up for retail.
What problem does XY Connect solve?
Retail integration is usually slow, fragile, and expensive.
Most stacks suffer from:
- Point-to-point integrations
- Third-party middleware sprawl
- Data inconsistencies across systems
- IT bottlenecks every time something new is added
XY Connect replaces this with:
- One integration layer
- One abstract data model
- One real-time source of retail data
The result is fewer dependencies, faster change, and far less integration debt.
Can XY Connect integrate with our existing systems?
Yes. XY Connect is designed to coexist with your current stack.
It integrates with:
- ERP, WMS, CRM, Loyalty, Payments
- Ecommerce platforms and marketplaces
- Cloud, on-prem, and hybrid systems
It supports:
- APIs
- Webhooks
- SQS
- Batch Files
This allows brands to modernize incrementally—without ripping anything out.
Does XY Connect enable XY to be a single source of truth?
Yes—and this is the core value.
XY Connect:
- Normalizes data into XY’s Graph data model
- Ensures consistent definitions for orders, products, customers, inventory, and stores
- Propagates updates in real time across all connected systems
Once connected, every system speaks the same language and stays in sync.
Can we build custom applications on top of XY data?
You get:
- Full API access
- A retail-specific GraphQL layer
- Real-time event streams
This enables teams to:
- Build custom internal tools
- Power customer-facing apps
- Create analytics, automation, or AI layers
- Experiment without touching core systems
The model is simple: bring the app to the data, not the data to the app.
How does XY Connect handle real-time data and reliability?
It includes:
- Real-time event streaming
- Message routing and transformation
- Retry queues for failed messages
- Full observability and audit logs
Every event is traceable. Every failure is recoverable.
No black boxes. No silent data loss.
Who typically uses XY Connect inside an organization?
XY Connect serves multiple teams:
- IT & Architecture — control, visibility, and reduced complexity
- Digital & Product teams — faster app launches and experimentation
- Data & Analytics teams — clean, consistent, real-time data
- Operations — fewer sync issues and manual workarounds
It removes integration friction across the org, not just in IT.
What business impact does XY Connect deliver?
Brands use XY Connect to:
- Launch integrations and apps in weeks, not quarters
- Reduce middleware and integration costs
- Eliminate data inconsistencies across channels
- Future-proof their retail architecture
It turns integration from a constraint into a strategic advantage.
Every Module. Built to Perform. Built to Connect.
XY isn’t a product—it’s a composable platform. Every module is powerful on its own, but together they form a seamless operating system for modern retail.
Ready to Future-Proof Your Retail Stack?
Let’s build something extraordinary.
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