Pricing, Promotions & Loyalty
Right Price. Right Moment.
Right Customer.
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Drive margin. Fuel growth. Reward loyalty.
XY’s engine powers localized pricing, personalized promos, and loyalty strategies—across every market and touchpoint.
Smart Tools for
Smart Merchants.
Unlike legacy pricing engines or disconnected loyalty platforms, XY’s native module works in real time across the entire platform—POS, OMS, Clienteling, and ecommerce. It’s fast, flexible, and designed to meet your business rules without compromises.
Core Differentiators
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Precision Tools.
Platform Speed.
XY Clienteling gives store teams the tools to recognize, personalize, and convert—without digging through disconnected systems. It’s fast, intuitive, and always in sync with the rest of your retail stack.
Price Lists by Country,
Channel, or Store
Control pricing with precision—tailored to regions, channels, or even specific stores, all from a single source of truth.
Time-Based, Basket-Level,
and Behavioral Promotions
Run the right promo at the right moment—whether it’s triggered by time, cart value, or how customers shop.
Cross-Sell, Upsell,
and BOGO Rules
Boost AOV with intelligent rules that guide shoppers to bundles, “Buy One, Get One” incentives—automatically.
Multi-Tier
Loyalty Programs
Send personalized SMS, email, or WhatsApp messages right from the platform—with full history saved.
Personalized Offers via
Clienteling & Ecommerce
Deliver curated deals—whether it’s a stylist-led session or an AI-powered nudge on-site. Context meets conversion.
Exclusion, Conflict, and
Stackability Management
No more promo chaos. Set clear rules for what applies, what combines, and what doesn’t—ensuring clarity at checkout.
Multi-Tier
Loyalty Programs
Send personalized SMS, email, or WhatsApp messages right from the platform—with full history saved.
AI-Powered
Optimization
Leverage machine learning to dynamically adjust pricing, predict optimal promotions, and personalize loyalty rewards based on customer behavior.
Sell More.
Discount Smarter.
Launch faster. Sell smarter. Drive repeat purchases without draining margins. XY’s Pricing, Promotions & Loyalty engine is built for modern retail teams—giving Merchandising, Store Ops, Ecommerce, and Finance the control they need, without the IT bottlenecks.
Benefits
Merchandising Teams
Create and manage campaigns globally or store-by-store — with the agility to adapt in real time.
Store Ops
Stack discounts, apply promos, and redeem rewards—all at the POS, with no delays or confusion.
Ecommerce & CRM
Easily follow up after a visit or drop new arrivals straight into a customer’s inbox.
Finance
Protect margins with guardrails: approval workflows, conflict resolution, and airtight promo governance
From Pricing Logic to Checkout Magic.
Every promotion, discount, and reward flows through XY’s unified platform—connected across every touchpoint, calculated in real-time, and always in sync.
Module Connections
POS
Apply rules instantly—no lag, no overrides. Every checkout reflects your latest strategy.
OMS
Adjust discounts, refunds, and eligibility based on promo logic—seamlessly across order types.
Clienteling
Give associates live offer visibility, so every conversation becomes a conversion opportunity.
RUBI (Reporting)
Measure what matters—see real-time impact on margins, lift, and AOV, all in one dashboard.
Ecommerce
Sync dynamic campaigns across customer journeys—from homepage banners to checkout nudges.
Globally Flexible. Enterprise-Proven.
Built for scale, trusted across borders. XY’s engine is designed with compliance, transparency, and control at its core—so you can grow fast without cutting corners.
Trust Signals
Frequently
asked Questions
How is XY different from legacy pricing or promotion engines?
Most legacy systems were built for static pricing and blanket discounts.
XY is built for real-time, context-aware retail.
XY’s engine:
- Runs natively across POS, OMS, Clienteling, and ecommerce
- Evaluates pricing and promo logic in real time
- Applies the same rules everywhere—stores, digital, service
No sync delays. No promo mismatches. No checkout surprises.
Can we manage global pricing while allowing local flexibility?
With XY you can:
- Define global price lists and guardrails
- Apply regional, country, channel, or store-level overrides
- Adjust for currency, tax, and local regulations automatically
Global consistency where it matters. Local control where it’s required.
How does XY handle complex promotions and discount logic?
You can configure:
- Time-based and basket-based promotions
- Cross-sell, upsell, and BOGO logic
- Customer- or segment-specific offers
- Stackability, exclusions, and conflict resolution
Every rule is evaluated in real time at checkout—online and in-store.
Can promotions be personalized by customer or behavior?
Yes. Promotions are context-aware by default.
XY can tailor offers based on:
- Customer profile and loyalty tier
- Purchase history and behavior
- Channel or interaction type (store, ecommerce, clienteling)
This allows brands to move from mass discounting to targeted value creation.
How is loyalty integrated into the shopping experience?
With XY:
- Loyalty accrual and redemption happen at POS and checkout
- Associates see loyalty context during clienteling conversations
- Rewards and offers are applied instantly and consistently
Customers feel rewarded in the moment—not weeks later.
Can XY support multi-tier loyalty programs?
Yes. XY supports multi-tier and rule-based loyalty structures.
Brands can define:
- Tier thresholds and benefits
- Earning and redemption rules
- Personalized rewards by segment or tier
All managed centrally and applied consistently across channels.
How does XY protect margins while running promotions?
XY is built with financial guardrails, not just growth levers.
It includes:
- Approval workflows for sensitive price or promo changes
- Stackability and exclusion rules to prevent over-discounting
- Real-time visibility into margin impact
Finance teams stay in control—without slowing the business down.
Does pricing and promo logic stay in sync with returns and refunds?
Yes. Pricing, promotions, and returns are fully connected.
When items are returned:
- Refund amounts respect original promo logic
- Loyalty points are adjusted accurately
- OMS and financial systems stay aligned
No leakage. No reconciliation chaos
Every Module. Built to Perform. Built to Connect.
XY isn’t a product—it’s a composable platform. Every module is powerful on its own, but together they form a seamless operating system for modern retail.
Ready to Future-Proof Your Retail Stack?
Let’s build something extraordinary.
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