XY Retail and QBurst Partner to Give Luxury Brands a Faster Path from Idea to Execution

Giving luxury retailers the agility to launch new customer experiences, modernize stores, and scale innovation
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NEW YORK - June 18, 2026 – XY Retail, the unified commerce platform powering global fashion and luxury brands, and QBurst, a design-led digital engineering company powered by High AI-Q™, today announced a strategic partnership to help luxury and premium retailers move rapidly from concept to market execution.

By combining XY Retail’s enterprise retail platform with QBurst’s expertise in AI, digital engineering, and enterprise transformation, the partnership gives brands the agility to introduce new customer experiences, operational capabilities, and business innovations while operating from a single retail foundation.
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As luxury retailers navigate shifting customer expectations, new channels, and expanding global operations, speed has become a competitive advantage. Brands need the ability to adapt quickly, launch new services faster, and respond to market opportunities.

The partnership combines XY Retail’s retail technology platform with QBurst’s AI-first engineering expertise to help brands accelerate innovation across the business. Whether introducing a new customer experience, automating store operations, enhancing associate productivity, deploying AI-driven insights, or expanding into new markets, retailers can move with greater speed and confidence while maintaining a unified view of their operations.
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XY Retail’s unified platform, which connects customer, inventory, order, and store operations, powers more than 1,500 stores across 50+ countries for luxury and premium brands including Giorgio Armani Group, Golden Goose, Damiani, Boggi Milano, and Subdued. By layering QBurst's enterprise engineering capabilities over this robust architecture, luxury groups can rapidly convert back-end data into hyper-personalized, market-ready clienteling solutions.

“Most retail technology partnerships are about integration. This one is about something different,” said Susan Jeffers, CEO, XY Retail. “QBurst can now build directly on XY’s unified commerce platform, helping retailers launch new capabilities faster without creating more complexity. That gives brands the flexibility to innovate while operating on a single retail foundation.”

Together, QBurst and XY Retail will help luxury retailers:

• Bring new retail experiences and services to market faster.
• Respond more quickly to changing customer expectations and market opportunities.
• Accelerate expansion across stores, channels, and geographies.
• Improve decision-making through AI-driven insights and automation.
• Unify customer, inventory, order, and store operations on a single platform.
• Scale innovation without increasing operational complexity.

“The future of luxury retail lies in delivering connected, intelligent, and highly personalized experiences across every touchpoint," said Arun ‘Rak’ Ramchandran, CEO, QBurst. "By combining our engineering expertise, specifically in headless multi-brand loyalty and agentic commerce, with XY Retail’s unified infrastructure, we are enabling luxury brands to scale their digital footprint and accelerate the adoption of practical AI solutions. This ensures the brand’s heritage and clienteling extend seamlessly across physical and digital channels.”
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About XY Retail

XY Retail is an enterprise retail technology platform built for luxury and premium brands. Its unified commerce platform delivers POS, OMS, clienteling, and omnichannel capabilities across more than 1,500 stores in 50+ countries. Customers include Giorgio Armani Group, Golden Goose, Damiani, Boggi Milano, and Subdued. XY Retail helps retailers deploy faster, operate more efficiently, and scale globally on a single platform.

About QBurst

QBurst is a design-led digital engineering company powered by High AI-Q™, delivering the intelligence, experiences, and solutions enterprises need to evolve at scale and accelerate speed-to-value. Combining agility with technical depth and a differentiated delivery model, QBurst drives digital transformations for clients across major industries such as Retail, Realty, Healthcare, High-Tech, Manufacturing, and Hospitality. It maintains a global footprint across 21 cities in 11 countries spanning critical geographies, including Japan, the USA, the Middle East, and South Africa.