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The power of teamwork

XY's founders started from the ground up and built a data platform that would harness the immense power of the cloud. But their vision didn't stop there. They engineered XY to power the Retail Data Cloud, where thousands of brands have seamless access to explore, create applications, share, and unlock the true value of their data.

About us

Our founders

Susan Jeffers


Serial entrepreneur and digital marketing veteran with over a decade of experience founding and advising many consumer retail startups and fashion brands. Previously she was part of the founding team for two retail startups responsible for digital marketing and consumer experience, one of which was acquired by theFind. Susan is passionate about creating innovative and scalable products with a focus on UI/UX design. Her strength lies in bridging the gap between business and technology, while creating solutions on how to best leverage them to align expectations and attain business goals.

Puneet Arora


With more than 20 years of experience architecting enterprise products and solutions for banking, retail, telecommunications, media, airlines and hospitality, Puneet founded XY Retail with a simple goal to reinvent how software is manufactured, delivered and supported for businesses of all sizes. He was instrumental in envisioning and creating multiple successful products including the acclaimed TIBCO BusinessWorks and TIBCO BusinessEvents.

Alberto Riva


Alberto is a seasoned entrepreneur with a rich history in global retail expansion, collaborating with notable brands in Europe, Asia, and the Americas. Founder of Fortech, he led its sale to Micros and later spearheaded key growth strategies at Oracle and Aptos Retail. With experience across major luxury names and pivotal roles in market acquisitions, Alberto now channels his expertise into driving XY Retail's growth.

Ravi Doddivaripalli


An accomplished leader with 25+ years of experience in prominent engineering leadership roles at Salesforce, SEPHORA, TIBCO and more. His proven product and engineering track record with deep understanding of cloud, SaaS and enterprise platforms position him as a driving force behind XY Retail's pursuit of growth and innovation, setting the stage for continued success and transformative initiatives in the dynamic retail technology space.

Andrea Basso


Andrea brings a wealth of experience in driving retail success across diverse markets. Throughout his career spanning over 14 years, he has held leadership positions at renowned companies like Micros, Oracle, and Aptos, managing teams across Italy, Switzerland, Iberia, and the broader EMEA region. Andrea's passion for building high-performing organizations, coupled with his unwavering commitment to achieving excellence, positions him as a key asset in propelling XY Retail’s success.


Our Core Values

We are committed to creating an environment focused on equality, inclusion, empowerment and mutual respect.


Earn the trust of our customers, employees and loved ones through transparency, security, compliance, privacy, and performance. Deliver the industry's most trusted and reliable infrastructure.

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Customer Success

Extraordinary things only happen with champions. Innovate and expand business offerings to provide all our stakeholders with new avenues to achieve ever greater success.

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Continuous Innovation

Understand and develop products that best serve our customer's business needs. Providing continual technology releases and new initiatives gives our customers a competitive advantage.

See our products


Stand up for what we believe and openly share our point of view. We respect when others do the same. We can win as a team by fostering open communication with all our stakeholders.

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