Serial entrepreneur and digital marketing veteran with over a decade of experience founding and advising many consumer retail startups and fashion brands. Previously she was part of the founding team for two retail startups responsible for digital marketing and consumer experience, one of which was acquired by theFind. Susan is passionate about creating innovative and scalable products with a focus on UI/UX design. Her strength lies in bridging the gap between business and technology, while creating solutions on how to best leverage them to align expectations and attain business goals.

With more than 20 years of experience architecting enterprise products and solutions for banking, retail, telecommunications, media, airlines and hospitality, Puneet founded XY Retail with a simple goal to reinvent how software is manufactured, delivered and supported for businesses of all sizes. He was instrumental in envisioning and creating multiple successful products including the acclaimed TIBCO BusinessWorks and TIBCO BusinessEvents.

Alberto is a seasoned entrepreneur with a rich history in global retail expansion, collaborating with notable brands in Europe, Asia, and the Americas. Founder of Fortech, he led its sale to Micros and later spearheaded key growth strategies at Oracle and Aptos Retail. With experience across major luxury names and pivotal roles in market acquisitions, Alberto now channels his expertise into driving XY Retail's growth.

An accomplished leader with 25+ years of experience in prominent engineering leadership roles at Salesforce, SEPHORA, TIBCO and more. His proven product and engineering track record with deep understanding of cloud, SaaS and enterprise platforms position him as a driving force behind XY Retail's pursuit of growth and innovation, setting the stage for continued success and transformative initiatives in the dynamic retail technology space.

Andrea brings a wealth of experience in driving retail success across diverse markets. Throughout his career spanning over 14 years, he has held leadership positions at renowned companies like Micros, Oracle, and Aptos, managing teams across Italy, Switzerland, Iberia, and the broader EMEA region. Andrea's passion for building high-performing organizations, coupled with his unwavering commitment to achieving excellence, positions him as a key asset in propelling XY Retail’s success.